Step one: The first thing that someone needs to do when they are in the process of making an ad campaign, is to identify your target customers. To do this you need to learn what sells the most in your area, and why.
Step two: The second thing that needs to happened is for you to reach your target customer. There are many ways to do this, and some examples include: Graphic designers making posters, using social media to advertise your product/ company to the general public, along with the other more common routes such as television, or radio.
Step three: Create a brand for your company that customers can easily and quickly relate to. The best way to go about making your brand, is to make logos and slogans that will stick in the consumers head. Very popular logos include companies such as Facebook, Twitter, Youtube, Starbucks, Target, Google, and hundreds of others.
Step four: Do research to figure out which benefits appeal the most to your target market, and then focus all of your advertising on this research. Many companies do this such as Gatorade, which is a drink meant to replenish thirst for athletes, but also is drank by others who are not necessarily athletes, but more or less just enjoy a sweet drink.
Step five: Promote marketing materials through the service you are advertising your product with. For example if you are advertising through social media, then you might want to consider making a fan page on big company websites, such as Facebook, or Twitter. But if you are advertising through direct mail, then you might want to consider making brochures, postcards, information on sales offers.
Step six: Test your advertising campaign! Sometimes it will not work. You may need to tweak, fix or even start a new one, but always make sure your sales are increasing with time. Always review sales and marketing reports to ensure the market you should stay in, and the one you should leave.
Step two: The second thing that needs to happened is for you to reach your target customer. There are many ways to do this, and some examples include: Graphic designers making posters, using social media to advertise your product/ company to the general public, along with the other more common routes such as television, or radio.
Step three: Create a brand for your company that customers can easily and quickly relate to. The best way to go about making your brand, is to make logos and slogans that will stick in the consumers head. Very popular logos include companies such as Facebook, Twitter, Youtube, Starbucks, Target, Google, and hundreds of others.
Step four: Do research to figure out which benefits appeal the most to your target market, and then focus all of your advertising on this research. Many companies do this such as Gatorade, which is a drink meant to replenish thirst for athletes, but also is drank by others who are not necessarily athletes, but more or less just enjoy a sweet drink.
Step five: Promote marketing materials through the service you are advertising your product with. For example if you are advertising through social media, then you might want to consider making a fan page on big company websites, such as Facebook, or Twitter. But if you are advertising through direct mail, then you might want to consider making brochures, postcards, information on sales offers.
Step six: Test your advertising campaign! Sometimes it will not work. You may need to tweak, fix or even start a new one, but always make sure your sales are increasing with time. Always review sales and marketing reports to ensure the market you should stay in, and the one you should leave.