1. A newspaper gets its look, its personality, from the typefaces used and the ways in which they are arranged on the page. 2. In North America something may look unacceptable, but would please a french reader. 3. Not every type face is suited for every language, certain faces are popular in certain countries. 4. Newspapers require careful planning and are laid out with complex grids. 5. Design - in this case at least - has to be invisible. Typefaces have to look so normal that you don't even notice you're reading them 6. Every PC user today knows what a font is, calls at least some of them by name; Helvetica, Verdana, Times. What we see on the screen are little unconnected square dots. 7. In ancient rome letters were drawn by brush on stone and then chiseled out. 8. GD and typography are complicated, but even simple projects benefit from thinking about the problem, forming a mental picture of the solution, and carefully planning the steps. 9.Typefaces were designed 500 years ago, around the time of movable type. These basic shapes and proportions are still valid today. (Bible of 1455) 10. Thousands of variations of the letters have been created. Typefaces for reading are derived from handwriting. 11. As literacy spread, people began to care more bout expressing their thoughts quickly, and less about style and legibility. 12. quills, pens, pencils, etc. have all changed handwriting but the roman alphabet has survived all of these remarkably intact. 13. Our view of things is largely shaped by nature- plants, animals, weather, scenery. most of what we perceive as harmonious, and pleasing to the eye follows the rules of proportion that are derived from nature. 14.Our classic typefaces also conform to those rules; if they don't, we regard them as strange. 15. 16.